What's Inside the Blog
There are endless schools of marketing thought out there, limitless best practices for content marketing strategies, and a ton of diverse tactics you can take on to reach whatever marketing goal your company might have.
But no matter how different these techniques and ideas might be, they’re all probably built on one simple but fundamental idea–to market to the right people, you’ve got to know how to speak their language.
Maybe that idea isn’t surprising to you. But honestly, there are a lot of business owners or marketing pros out there who don’t build every inch of their marketing strategies on this simple (but powerful) fact.
I’ve been on a lot of client inquiry calls during my writing career. Usually, if someone gets as far as booking a call with me to talk services, they already sort of get that hiring a pro for their writing needs can be the ultimate way to bridge that gap of how to talk to their ideal client.
But this isn’t about the companies that are calling; it’s about the companies that aren’t.
This blog is meant to be a resource for those companies–the ones who aren’t picking up the phone to chat with professional writers, the ones who don’t yet know the real benefits of working with a copywriter, and the ones who may not even know how to reach their target audience (or who their target audience is) in the first place.
Even when digital marketing feels like a swirling world that’s overwhelmed with one million different things you could do, the fact of the matter is this–if you’re not speaking the language of your audience, you’re not getting through to them.
And there’s no one better to speak that language than a professional copywriter.
Hiring a Pro Copywriter for your Brand is Worth It–Here's Why
It’s easy to think of hiring a copywriter as just another business expense you’ve got to figure out how to cover in your monthly budget.
I won’t lie to you; you’re right about that.
Hiring a copywriter or content writer (especially a good one worth their value) isn’t going to be free–and it shouldn’t be, either.
Hiring anyone–especially a freelancer or independent contractor who isn’t a built-in team member–can be a tedious, overwhelming process that’s time-consuming, too. Finding the right fit for your business isn’t always a walk in the park
Needless to say, there are a lot of obstacles on the way here.
And, look, I’m not trying to be negative here. What I am saying is that it’s understandable to be resistant to hiring a copywriter or content writer at first.
But even with some of these things standing in your way, I still 100% believe that hiring a professional copywriter to help you dial in your marketing efforts is beyond worth it.
Copywriters–especially good ones–aren’t just expenses; they’re investments. And investments like an experienced, creative, and top-notch copywriting professional can offer you some supreme ROI.
If you’re wondering if it’s worth it or not to take the leap and invest in a pro copywriter or content writer, this blog is the perfect starting point for you.
You'll Get Your Precious Time Back
If you’ve ever sat in front of a blank document on your computer screen just waiting for inspiration to arise out of nowhere, then you know how valuable this point is. If writing and marketing aren’t your things, it likely takes a lot out of you to build up the motivation to even sit down and dedicate your precious time to it.
And here’s the thing, if you don’t enjoy writing, don’t know how to write for your market, or simply don’t have an interest in writing for your brand, then you’re not just wasting your time; you’re wasting your talents on something you don’t care about.
Think about all the things you’re good at. Think about all the things you could do during the day that align with your wants (and what’s in your wheelhouse) if you could just offload the tedious writing.
When you hire a pro to tackle that stuff for you, you’re not just getting great copy out of it–you’re getting your valuable time back. And that’s beneficial from a business standpoint but also from a sanity standpoint.
ROI, ROI, ROI
Let’s say you can force yourself to sit down and spend time writing copy and content for your brand. Is it getting you the results you’re looking for? And, better question, do you even know what results you should be looking for?
The only way to know if something is working is to set goals and benchmarks. But for many people trying to tackle copywriting and content writing tasks they don’t actually know what goal they’re reaching for.
Expert copywriters don’t just know how to get you results; they know what results you should care about in the first place.
It’s not just about getting the bang for your buck with a content writer or a copywriter; it’s about fully understanding what that return on your investment looks like.
Content writers and copywriters can help you better understand the mission behind a content strategy as well as what results actually look like.
Any copywriter worth their salt will be able to tell you that the ROI for content marketing touches areas like:
- Traffic to your site
- Climbing the ranks in search engine result pages (SERPs)
- Better and more consistent engagement with your target audience
- Sales, of course
- Conversions through calls to action
Getting your value out of a content writer or copywriter is one thing; allowing them to help you understand what that value really looks like is another. And thankfully, they can help you in both departments.
Simplify Your Content Strategies
Want to know one of the greatest things about writing pros? They know how to get results while simplifying your strategy.
Before you ask if simple is actually better, I have a question–where is it written that you have to come up with the most complicated content marketing strategy ever in order to reach your audience?
It’s not. You don’t get a prize for having the most complicated and intricate marketing strategy out there.
The real prize is offering your target audience content that’s valuable, compelling and speaks to them directly.
Professional copywriters and content writers know how to take your content marketing strategy, break it down, and make it both attainable and successful. They’ll know things like:
- How to repurpose and recycle content
- What platforms you should focus on
- How to prioritize the right marketing goals
- Create content pillars and focus your strategy
- Which content trends are worth your time (and which aren’t)
- How to eliminate unnecessary strategy and focus on the big picture
- Talk directly to your audience and give them what they want
Can things get intricate in content marketing? Of course, they can. But a pro can simplify the process for your team to make it manageable across the board.
Brand Voice Consistency: Achieved
In my opinion, one of the greatest benefits of hiring a copywriter or a content writer is that you’ll have someone in charge of curating and managing a consistent brand voice wherever you’re talking to customers.
Because there are so many moving parts in a business (even a small business), it’s easy for things like brand voice to slip through the cracks. It’s a professional copywriter’s job (with your support) to maintain a consistent brand voice across every platform or direct touchpoint with customers.
That means everything–your email marketing campaigns, your blogs, your customer service pages, your website content, your social media platforms–will all speak from the same, unified brand voice.
That kind of consistency is a big deal for customers.
Some research suggests that a consistent brand voice across the board can actually increase your revenue. Why? Because when customers feel like they’re receiving a dependable, consistent experience, they’re more likely to interact with (and buy from) your brand.
Someone Else Tackles Topic Ideation for You
Maybe I don’t have any data or research to back this claim up, but I do have anecdotal evidence and personal experience. As the copywriter who’s always pitching to my clients, I know it’s probably super nice to have someone else handle all the brainstorming for your content marketing strategy.
On the opposite end of the spectrum, as a writer who manages a business of her own and is responsible for all my marketing plans, I can tell you it would be so helpful if someone else was pitching to me.
More seriously, think about how different everyone’s ideas are. When we come up with ideas, we’re drawing on the things we know, the experiences we’ve had, our professional opinions, and our own unique backgrounds.
Hiring someone who has experience and education in the exact field that matters (writing and marketing) can take brainstorming and content creation ideas to an entirely new level.
Strategic (& Converting) Copy Every Time
Most importantly, when you hire a high-quality, top-notch writer who knows what they’re doing, they’re going to give you something you can’t find anywhere else–peace of mind.
Often, when business owners are tackling content creation or copywriting needs on their own, they’re doing the best they can, hoping and praying before they publish their hard work that it’ll do something for their brand.
But professional copywriters can provide you with the guarantee that you’re getting content that will work for your brand. You’ll get the guarantee that they’ll give you strategy-driven deliverables that do the legwork for your company, win your audience over, and bring money into your business.
Boundless: Your Go-To Pro Copywriters
If you don’t know how to talk to your audience, you’re not reaching them–and if you’re not reaching them, what’s the point of marketing in the first place? It sounds harsh, but as pro copywriters, we fully believe that every marketing move you make should be rooted in talking to the right audience in the right language.
If you’re ready to finally write compelling copy that hooks your audience, unlock brand voice consistency across all your platforms, provide real value to your target market, and convert more sales than ever before, we can help.
Reach out to us ASAP to take a deep dive into the long list of benefits that we–and our professional copywriting–can bring your one-of-a-kind company.
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