What's Inside the Blog
When clients ask me what differentiates Boundless Copy from other copywriting and content writing companies for hire, I always know exactly what to say–our required brand voice consult.
Listen, I know that using the word “required” in general can be risky–especially when I’m saying it on an inquiry call.
No one–especially potential clients who are trying to feel you out–like to be told that something is 100% mandatory without any room for compromise. And don’t get me wrong, Boundless Copy is built on a foundation of flexibility and compromise in most cases.
We’re pretty casual and go with the flow around here, considering half the time you talk with us, we’re probably camping in a tent or just getting back into cell service from time spent off-the-grid. After years of running a successful company, I also realized that business, especially in the service industry, is sometimes about meeting people where they’re at.
So, in every single other way, I will always work with clients–on budget, on timelines, on the scope of work, on edits. You name the factor; I’m happy to squeeze in a little flexibility. But the one thing I can’t compromise on–the one requirement I absolutely stick to every single time– is our brand voice consult call for all new clients.
It sounds strict, but I’ve got good reasons.
This blog is here to detail the ins and outs of the Boundless Copy brand voice consult call to ensure you’ve got a solid idea of where we’re coming from, how it works, and why it’s a non-negotiable part of working with my team.
What is the Boundless Copy Brand Voice Consult Call?
At Boundless Copy, we’re more than just freelance copywriters and pro content writers–we’re brand voice experts. Actually, in my opinion, that’s the only title of the ones we have that actually matters.
Why? Because without a cohesive brand voice that stands out, set you apart, and identifies your company, you’re just another business out there, lost in the sea of millions of other people trying to do what you do. It won’t matter that you’re actually the best in your industry, it won’t matter that you’re a certified expert–it won’t even matter that you’re truly the best product, service, etc., in the entire industry.
That’s why brand voice is such a big, important, absolutely-100%-super-critical piece of your marketing puzzle. Your brand voice is going to identify who you are, set you apart, acquire clients, retain customers, and put you on the map in your industry.
With an intro like this one, you’re probably already starting to get why the brand voice consult call is mandatory when working with Boundless Copy.
Your brand’s voice is your handshake, your check-in-with-your-clients customer service voice, your calling-customers-to-action persuasion tactics–it’s everything that your business does best.
And it takes on the form of everything you touch–blog posts, email marketing campaigns, website copy, landing page content, direct response sales copy, and beyond.
If you hire us and we never have the conversation that helps us determine what your brand voice is, how could we possibly talk to your customers the right way?
Think about the brand voice consult call as the only proper introduction to working together.
You wouldn’t hire us without talking with us, getting a feel for us, and vetting us, right? We hope not. Well, in the same way, we wouldn’t dream of writing copy that’s perfect for you if we don’t know who you are to begin with.
What's the Big Deal with Brand Voice
If no one knows who you are, if no one can recognize your voice or relate to you, and if your voice doesn’t resonate with your ideal audience, you’re out of luck.
That’s a bold claim, but it’s one I fully believe.
Here’s an even bolder claim: no single marketing move matters as much as establishing, forming, and sticking to your brand voice.
Want a little brand voice basics education? I’ve got a free resource for that (right here).
Put simply, your brand voice is quite literally the way your company talks to your customers, expresses ideas, and presents itself to the world. It’s your consistent personality, the vibe, and the attitude that your brand takes on at every point of communication.
Your brand voice is everything to your company because your brand voice will:
- Establish your values, missions, and goals
- Deliver your brand’s unique personality
- Acquire the right customers
- Speak to your target audience in a way that clicks
- Identifies your brand across platforms
- Livens things up
- Creates a cohesive brand identity
If you’re just starting out in your branding journey, I highly recommend you take a peek at our Let’s Talk Brand Voice blog before you dive into this one for a comprehensive explanation. Go ahead–click, skim, and come on back to this blog. We’re not going anywhere.
Why the Boundless Copy Brand Voice Consult is Mandatory
Now that you’ve got a firmer grip on brand voice as a concept, let’s talk about why Boundless Copy has a no-excpetions-totally-mandatory-sorry-we’re-so-strict policy about the brand voice consult call.
The truth is, after seven years in the industry, I cannot convince myself to work with customers who don’t want to have a brand voice consult call. The most valuable, conversion-driven work I can create is work that begins and ends with your brand’s unique voice.
It’s my strong opinion that any work that’s not rooted in your brand’s voice isn’t helping your brand. I believe that so strongly that I won’t work with clients who refuse a brand voice consult call. As someone in the service industry trying to provide you with the best possible results, I can’t in good conscience write action-driven, branded copy that gets you what you want without this piece of the puzzle.
The Big Benefits of the Brand Voice Consult Call
The ultimate goal of working with a copywriter or a content writer is to get the results you want. Sure, there’s a lot of other stuff you could say here, but ultimately, it all boils down to this idea.
On calls with my clients, I always tell them that copywriting, as artistic as it might be, doesn’t fall in the creative industry–it’s part of the customer service industry.
Why? Because the goal is to get you what you want. And the brand voice consult call is the best way to ensure you’re getting that from the start of our time together.
A brand voice consult call offers tons of benefits to brands on every end of the branding journey spectrum, but most importantly, it:
- Sets Us Up for Success from the Start: I can’t write the best copy or content possible for you without knowing who you are, who your audience is, and how you resonate with them best. What are your goals? What’s your brand’s mission? Copy can’t happen until we lay this all out.
- Tells Us Who You Are: What’s your brand all about? I wouldn’t ask you to introduce me to the world if you’d never met me before. You couldn’t possibly introduce me correctly without any information, right? I need to know who you are, I need to know what you’re about, and I need to know what you’re trying to accomplish before I can write a word for you.
- Tells Us Who Your Customers Are & Aren’t: You’re not targeting every type of customer out there. So, who is your ideal customer base? Who your audience is will directly determine how we curate your brand voice–without this information, I can’t write conversion-driven copy for you.
- Teaches Us How You Talk: Every brand sounds different and appeals to people differently. How do you sound? Even if you don’t have a word for it, your brand is already setting itself apart from others. We’ll get to the root of it on our call.
- Tells Us What You Never Say: Believe it or not, there are ways you’d never talk to your customers. If you’re a casual brand appealing to Gen Z, you wouldn’t be buttoned-up and serious. If you’re highly professional and appealing to top-notch executives, you’re not going to swear or use slang. There are things you never say, and we need to know them before we work together.
- Helps You Come to Terms with Your Brand’s Voice: Maybe you’re not even sure what your brand voice is. So many companies have been in business for years and still haven’t had this conversation. Knowing what your brand voice sounds like and how you talk to your customers–even if we just identify it and don’t change a thing–can help you market yourself more effectively.
What to Expect in the Brand Voice Consult
We’ve talked about why we always require a brand voice consult call with new clients. And by now, you’re probably wondering what to expect if you were to schedule one of these calls. Here’s the thing–I’m happy to share all the details.
Sure, we view the brand voice consult call as a critical requirement–but that doesn’t mean the call itself is stressful, anxiety-inducing, or packed with pressure.
The brand voice consult call is just a conversation. It’s a chat. It’s casual, it’s relaxed, and in my opinion, it’s actually really fun. And the best part is, you don’t have to have all the answers.
Every customer and every brand is welcome to take part in these calls, no matter where they’re at in their branding journey. You might have tons of stats, data, and figures about your brand–you might not know a thing about your brand’s voice.
No matter where you’re at on this path, this call is for you.
Typically, the brand voice consult process will look a little like this:
- We schedule the consult call for a time that makes sense for both of us.
- I’ll send some thought-provoking questions ahead of time for you to start brainstorming and getting your creative juices flowing.
- We’ll hop on a video call so we can chat face-to-face (though, I’m happy to do voice-only calls for those who prefer).
- I’ll guide you through some strategic (but fun) questions about your brand, your customers, your goals, your pain points, and your current marketing strategies.
- We’ll collaborate together–you’ll talk a lot (even if you don’t expect to), and I’ll do a lot of listening (and note-taking).
- After our call, I’ll take a few days and review everything we went through. I’ll reach out with any questions or follow-ups that I might need to analyze your brand voice.
- I’ll send over your Brand Voice Consult Guide, an informal but helpful guide that analyzes and summarizes everything we talked about, delivered to you in a neat little package.
- We’ll go over the results, talk about what fits, and rehash what might not.
- This becomes our reference point. From that point forward, everything I write for you will align with that brand voice and tone of voice (TOV).
See what I mean? The brand voice consult call is entirely about getting your work right–and without out, I can’t responsibly set you up for success.
It’s my job as a copywriter and content writer to make sure everything we put out into the digital world aligns with your brand and resonates with your customers–the brand voice consult call is the only way to make sure we get that right from the start.
Get Your Call On
We’ve sort of hinted at it throughout the blog, but I’m just going to be direct here–the brand voice consult call is magical, in my humble opinion. If you’re ready to hire a professional copywriter or content writer, I absolutely urge you to work with someone who takes your brand’s voice seriously.
How can someone write content that’s perfect for your brand if they never made the effort to get to know your brand’s voice? If you’re ready to work with a team that wants–more than anything–to help you better understand, implement, and cultivate a brand voice that talks with your customer base, we’re here to help.
Reach out to Boundless Copy anytime to chat about your brand’s goals, voice, and beyond.
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