What's Inside the Blog
In a world obsessed with renewable resources and reusable bags, the approach to writing content is shockingly opposite. Gone are the days of providing timeless values, replaced with high hopes of catching the latest trends and going viral. If one post doesn’t grant instant gratification and fulfill your wildest dreams, no problem–just toss it aside and try again.
That’s right; we live in an age of single-use, disposable content.
This approach isn’t restricted to social media, either. Sure, Instagram and TikTok are driving the madness, but the written word is also feeling the flash-over-function, one-off content craze. Many people care about only one thing when it comes to their website copy and blogs–SEO.
Who cares what the blog says or if it offers any genuine value so long as it hits keywords and drives traffic, right?
Don’t get me wrong; we’re in business because SEO is important. However, it is not the end-all-be-all measuring stick of a content’s worth.
Focusing strictly on keywords can have the opposite effect, leading to compromised quality and anemic value to the reader. The result is a severe misunderstanding of the true benefit of blogs.
Why Small Business Blogs are Future-Proof
Value Without Expiration
Whether you’re a book reader or not, it’s common knowledge that books are enduring. They remain popular for hundreds if not thousands of years. Whether they’ve been in circulation for centuries or were penned yesterday, they have inherent value. You can glean knowledge and enjoyment from them no matter their age.
Now, imagine you could access any written work with a few keystrokes. Do you see where I’m going with this?
Digital copy is instantly accessible at any time and from anywhere in the world. If you focus on providing your audience with real value, that content has the potential to attract readers and customers for decades to come. There is no expiration date to the value it can bring your readers and your business.
The investment you make in your blog now can pay off immediately, sure, but the true value for your business is the fact your readers can access, enjoy, and learn from your content for years to come.
In this way, solid copy has unlimited potential to attract new people to your business.
SEO & Quality Live in Harmony
You may wonder how you can compete with the trend of the hour or the massive influx of SEO content your competitors are pushing out if you’re focused on quality and longevity over algorithms.
I have good news for you–the algorithm is smarter than you think, and your readers are even smarter than that.
Subpar copy is likely to perform poorly even if it’s packed with keywords–in fact, especially if its packed with keywords.
The algorithms that are designed to rank pages and direct search traffic take the perceived quality of a particular piece into account. While the formula used to determine what qualifies as quality changes all the time, one factor remains consistent–the natural use of keywords.
In other words, engines like Google are built to determine whether your blog is incorporating keywords because it is offering value on the topic or if you are trying to stuff your website with keywords just to drive traffic.
The algorithm rewards the former and punishes the latter.
Long story short, it is better to focus on quality with an emphasis on thorough keyword research than to fixate on keywords and let actual value fall to the wayside. You know when you’re putting forth good content, the algorithm knows it, and your readers darn well know it.
Creates a Foundation for More Valuable Content
Content fads come and go. Photos dominated social media for years, then came short-form videos.
Staying up to date with the most effective methods of spreading your content is essential, don’t get me wrong. If your goal is to attract more attention and potential customers, you need to produce content that has mass appeal through popular platforms and formats
That being said, the written word endures. Even when the latest content fad loses its luster, people will look for and read valuable blog content to glean information and inspiration.
And that’s not the only advantage of investing in blogs and long-form content.
By investing your time, knowledge, and resources into blog content, you are creating immediate value for your reader and your business that extends far beyond the reach of that individual piece of written word.
You are laying the foundation for a myriad of related blog pieces, as well as spinoffs on a variety of platforms and in a variety of media forms.
For example, the blog you are reading right now could act as the catalyst for a blog series.
I could follow this blog up with future pieces detailing analytics that prove the long-term value of blogs, dive into other forms of content with high long-term value projections, or do a learning series on how you can plan and integrate your blog strategy to reap the maximum benefits.
Additionally, this single long-form piece of copy could spawn a handful of long-form videos (perhaps one for each point), social media infographics, or fast-paced short-form videos.
All of the above provide unquestionable value for our readers and potential clients, and they all had a singular origin point–this humble article.
Small Business Blogs–The Answer to Endless Value
The Boundless Copy team knows a thing or two about blogs–we’ve built our careers writing them for brands. In other words, we’re experts who can help you create future-proof blogs that deliver endless value.
Looking for a little help on this endeavor? Look no further. If you’ve got questions, we’ve got answers.
Reach out to Boundless to learn more about how we can help you change your blogging game for good, reach your ideal audience better, and create a strategy that keeps on delivering result
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